Tomorrow marks a welcome, if cautious, reopening of pubs and some other leisure and tourism businesses. Kate Nicholls, chief executive of UKHospitality, recently suggested that 70% to 80% of the sector will re-open on July 4th and the Federation of Small Businesses said they encourage everyone to support their local small businesses over the weeks ahead as more and more are able to reopen.
Here are a few suggestions for how you can support your local businesses on and offline:
Make a purchase
Let’s start with the obvious one! But if you’re still only recently venturing ‘outside’ you may still be able to make a purchase online. Some small businesses continued to trade during lockdown by selling online, providing customers with a choice not previously available. And your favourite café, pub or restaurant may still be adapting to social distancing and hygiene rules and not opening yet, but worth checking whether they’re offering takeaway.
Refer your friends
All businesses benefit from positive word of mouth and referrals. Make an effort to remember to recommend businesses you rate to your friends, family and colleagues.
Purchase gift cards
Even if you’re not planning on going into the shops just yet, buying a gift card is a great way to immediately benefit the business and is a nice gesture of loyalty. You can save it for later or gift it to someone else.
Use the power of social media
Social media is a great way to help raise the profile and spread positive word of mouth about local businesses. Whatever social media platform they’re on – FaceBook, Twitter, Instagram or other – they will benefit from you leaving a nice comment, liking and sharing their posts and pictures or perhaps sharing a picture of something you’ve bought there.
Leave them a glowing review
Increasingly people look to review sites before buying anything or visiting anywhere, so leaving a positive review will undoubtedly give your local businesses a boost. There are a number of different places you can leave reviews such as Google, TrustPilot and TripAdvisor.
Some local businesses are looking to invest in their operational changes or diversifications as a result of the pandemic but are unable to access finance from their bank. If you have funds to invest you can support them by investing via FOLK2FOLK while earning typically 6.5% p.a. in interest paid monthly. Find out more here.
Capital is at risk. Peer to peer lending is not covered by the financial services compensation scheme (FSCS). Minimum investment amount is £20,000. Investment is secured against land or property.
By Veryan Skinner, Head of Brand, Marketing & Communications.
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